Higher Sails - La Morada
Bronx, NY
A Blade of Grass Fellowship supported Higher Sails in 2017—an intervention series that transforms small businesses into social agents by broadcasting community concerns through its ephemera and store signage. Located in the Mott Haven section of The Bronx this project is aimed at creating a platform for residents to respond to the impact of gentrification through art and design. One locally owned business participates in this endeavor as client and host. As a client, their storefront awnings will be re-manufactured and a visual identity created to serve the dual function of in-house design and socially engaged exchanges. Concurrent to this program is a 12-week teen design workshop that creates the visual identity of Higher Sails.
